--- title: Bite-sized Branding Episode 54 - Exploring Everything From Brand to Marketing description: We will discuss varied advertising methods and strategies, comparing traditional and modern ways. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-54.jpg --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 54 - Exploring Everything From Brand to Marketing [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  3 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-54-exploring-everything-from-brand-to-marketing](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-54-exploring-everything-from-brand-to-marketing) Marketing is always a great topic; this is where our (Grant and Bernard) creative juices overflow. In this episode, we will discuss varied advertising methods and strategies, comparing traditional and modern ways. And we will talk about what possibilities are to come when it comes to advertising based on customers' preferences.   ## Animals in advertising and how they are used for some brands Using animals and children in advertising is challenging because you cannot condition and negotiate. But, people have recognition over these animals, and placing them in advertisements makes it better. Working around stills and videos is now made possible by experts. That is why we see them in most advertisements. It's all about expressions, eye movement, and body language. The more you can manipulate and associate it with communication gestures, the more viewers will appreciate it.   ## Are billboards still relevant? Billboards are seen as traditional mediums, but these are something that has space within the market. But being front of mind and unintrusive makes it more effective. If these are also made very well, it creates memorability, whether this is a banner, bus print, or billboard post. LED is also a good addition; this is what people are looking at now. They can transform with sizes that are changing. Making irrelevant spaces start to come alive. Then it has in-store graphics, little screens around counters, and prominent wrap-around signages around buildings that are all attention-grabber. These billboards are also interactive and sound like those in train stations. These are made purpose-used.   ## Elaborating more on creating bespoke experiences for customer engagements The ultimate objective of any business owner, marketing manager, digital implementor, or creative thinker is how you create engagement. These days, advertising is more about talking one-on-one and getting to know people by their names and preferences rather than getting people into groups. People want to feel that you understand them a little bit more. People want it to have a more interactive experience and be implemented. With today's technology, it is not hard to reach any level of customization and provide these experiences. The possible barrier that could have prevented this from happening sooner could be technology. Its flexibility to apply these applications to people's preferences didn't exist in the earlier days. But now, some devices can use people's inclinations to communicate their messages and brands. They utilize it to people in a way a person wants it to be, not how brands want them to be. Using AI and the information gathered about you will provide the type of experience you want to see. An example could be Google Chrome. You can set your parameters, things like colour, interest, etc. But it would be better if brands and other sites could use these as you navigate from site to site. These sites will also adapt to your preference using the information you inputted as leverage. The evolution of advertising has evolved tremendously and exponentially, thanks to technology. We are seeing what we want because of the applications that provide us with that exceptional user experience. But, in the end, how these advertisements are made should make people feel heard and not intruded upon. Published on December 03, 2022 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20-EP%2038.jpg) ### [Bite-sized Branding Episode 38 - Branding and Sales](https://blog.ucidity.com.au/bite-sized-branding-episode-38-branding-and-sales) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP52.jpg) ### [Bite-sized Branding Episode 52 - Big Brand Refreshes](https://blog.ucidity.com.au/bite-sized-branding-52-big-brand-refreshes) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding_IT%20Telco.jpg) ### [Bite-sized Branding Episode 11 - Industry Experience: IT/Telco Branding](https://blog.ucidity.com.au/brand/bite-sized-branding-episode-11-it-telco-branding) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Promotional%20Collateral%2020210219_Blog%20Banner.jpg) ### [Bite-sized Branding Episode 35 - Building your Personal Brand](https://blog.ucidity.com.au/bite-sized-branding-episode-35-building-your-personal-brand) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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