--- title: Bite-sized Branding Episode 81 - Refreshing The Branding Story description: Bite Size Branding Episode 81 talks about the different brand refreshes we’ve seen in the market. Daniel Adoff of DYNO Creative based in Orange County, California joins us in this episode to talk about the latest brand refreshes. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-81.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 81 - Refreshing The Branding Story [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-81-refreshing-the-branding-story](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-81-refreshing-the-branding-story) Bite Size Branding Episode 81 talks about the different brand refreshes we’ve seen in the market. [Daniel Adoff](https://www.linkedin.com/in/danieladoff/) of [DYNO Creative](https://www.linkedin.com/company/dyno-creative/) based in Orange County, California joins us in this episode to talk about the latest brand refreshes.   One of the oldest brands we know is “Rolex”, and although their timepieces are luxurious and expensive, we feel that their style hasn’t evolved much in terms of logo, fonts, etc. Aside from Rolex, there have also been other brands that seem to be torn between whether to stay traditional or go trending.  When we talk about a brand refresh, is it limited to: - Changing the logo - New fonts - Updated iconography - New colours - Etc., Or can it also mean: - Evolving the other elements of the brand like: - Tone of voice - Brand personality - Messaging In the first part of this episode, we will also talk about brand refreshes like Burger King, the earlier days of Windows and skeuomorphism. Let’s unbundle some of the brands that did a refresh: - KIA - They have a completely different look from their old brand and colours - From a different angle, it looks like KIN instead of KIA - Most people see it as a reverse K and N - Nokia - Typography looks great - Looking very modern yet iconic - Arrows and other elements look great in terms of usability - Hootsuite - Looks as if they did a reverse rebrand - The font looks think and slender - The owl adds a fun touch to the brand Watch the show as our dynamic duo and guest, Daniel Adoff unbundle the different elements of a brand refresh as well as other impacting marketing strategies! Published on April 07, 2023 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP49.jpg) ### [Bite-sized Branding Episode 49 - The A Team](https://blog.ucidity.com.au/bite-sized-branding-episode-49-the-a-team) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-61.jpg) ### [Bite-sized Branding Episode 61 - Better Food For The Future](https://blog.ucidity.com.au/bite-sized-branding-episode-61-better-food-for-the-future) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-55.jpg) ### [Bite-sized Branding Episode 55 - Techtalk: Apps, Crypto, Blockchain & More](https://blog.ucidity.com.au/bite-sized-branding-episode-55-techtalk-apps-crypto-blockchain-more) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-62.png) ### [Bite-sized Branding Episode 62 - Podcasting With The Pro](https://blog.ucidity.com.au/bite-sized-branding-episode-62-podcasting-with-the-pro) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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