Bite Size Branding Episode 81 talks about the different brand refreshes we’ve seen in the market. Daniel Adoff of DYNO Creative based in Orange County, California joins us in this episode to talk about the latest brand refreshes.
One of the oldest brands we know is “Rolex”, and although their timepieces are luxurious and expensive, we feel that their style hasn’t evolved much in terms of logo, fonts, etc. Aside from Rolex, there have also been other brands that seem to be torn between whether to stay traditional or go trending.
When we talk about a brand refresh, is it limited to:
- Changing the logo
- New fonts
- Updated iconography
- New colours
- Etc.,
Or can it also mean:
- Evolving the other elements of the brand like:
- Tone of voice
- Brand personality
- Messaging
In the first part of this episode, we will also talk about brand refreshes like Burger King, the earlier days of Windows and skeuomorphism.
Let’s unbundle some of the brands that did a refresh:
- KIA
- They have a completely different look from their old brand and colours
- From a different angle, it looks like KIN instead of KIA
- Most people see it as a reverse K and N
- Nokia
- Typography looks great
- Looking very modern yet iconic
- Arrows and other elements look great in terms of usability
- Hootsuite
- Looks as if they did a reverse rebrand
- The font looks think and slender
- The owl adds a fun touch to the brand
Watch the show as our dynamic duo and guest, Daniel Adoff unbundle the different elements of a brand refresh as well as other impacting marketing strategies!
