--- title: "Bite-sized Branding Episode 11 - Industry Experience: IT/Telco Branding" description: Over the years we have found that many of the professional services we engage with in the IT and Telecommunications sectors often struggle with integrating their sales team and marketing strategy. Both can be highly effective for generating sales for the business, but it takes aligning the two to maximise its ROI. Marketing needs to generate quality leads and sales needs the resources to ensure they can support the incoming leads. In the end, as the business owner, you need viability — data that will allow you to lead continual improvements across all business systems. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding_IT%20Telco.jpg --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 11 - Industry Experience: IT/Telco Branding [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/brand/bite-sized-branding-episode-11-it-telco-branding](mailto:?subject=https://blog.ucidity.com.au/brand/bite-sized-branding-episode-11-it-telco-branding)       Over the years we have found that many of the professional services we engage with in the IT and Telecommunications sectors often struggle with integrating their sales team and marketing strategy. Both can be highly effective for generating sales for the business, but it takes aligning the two to maximise its ROI. Marketing needs to generate quality leads and sales needs the resources to ensure they can support the incoming leads. In the end, as the business owner, you need visibility — data that will allow you to lead continual improvements across all business systems. The effects on a business can be detrimental: - **43%** of CEOs say that misalignment has **cost them sales.** - Misalignment will cause an increase of **43% deals lost.** - Lack of nurturing will lead to **79% of deals lost.** - **60-70%** of B2B content will be **irrelevant to buyers.** So, how can we create this alignment between sales and marketing? It takes two things — An over-arching Strategy and a System to maintain the customer experience. The Strategy is made up of three key components which take both Sales and marketing sitting together. 1. **Ask your marketing and sales team to create a Buyer Persona together** (No more than three). Clearly identifying what a right fit customer looks like, the reason these types of customers are of value to the business and reinforce it with industry research. 2. **Document content gaps and automation along a Buyer’s Journey.** Look at your content across your multi-channel marketing strategy including social media, white papers, infographics, e-books, case studies, and email streams. Ensure that the content aligns to connecting to the customer type in the persona and that Sales is across what is going out so that they can leverage it on calls with customers. 3. **Be customer-centric with your language.** Remember you are not the customer. We often get caught writing what we think is important or focusing too much on products or services. You want to position your content around solutions. In the end, the customer just wants to know if it’s going to fix their problem, you are the professional. Build that authority through your content and a customer will take your lead, knowing you are a right fit for the issue they are having. To maintain a consistent customer experience in every interaction with your brand the System is integral. How do you keep track of every interaction your customer has with your company? ## Want to close 67% more deals? [Download our white paper on maximising your ROI by integrating your sales & marketing team.](https://ucidity.com.au/lp/grow-it/) Published on August 04, 2020 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20-EP%2039.png) ### [Bite-sized Branding Episode 39 - Building a Business with Grants](https://blog.ucidity.com.au/bite-sized-branding-episode-39-building-a-business-with-grants) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-61.jpg) ### [Bite-sized Branding Episode 61 - Better Food For The Future](https://blog.ucidity.com.au/bite-sized-branding-episode-61-better-food-for-the-future) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-65.jpg) ### [Bite-sized Branding Episode 65 - Marketer's Collaborating for Business Growth](https://blog.ucidity.com.au/bite-sized-branding-episode-65-marketers-collaborating-for-business-growth) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP%2043.jpg) ### [Bite-sized Branding Episode 43 - Branding Your Business Value](https://blog.ucidity.com.au/bite-sized-branding-episode-43-branding-your-business-value) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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