Bite-sized Branding Episode 5 - What to Consider when Picking Your Brand Colours

 Content Marketing |  1 min read

It could not be a more exciting time to be a Brand in today’s colourful world. Across all industries, brands are pushing the colour boundaries like never before.

It could not be a more exciting time to be a Brand in today’s colourful world. Across all industries, brands are pushing the colour boundaries like never before.

You see more bright and neon colours popping up everywhere. Colours you thought you would never think to see in certain industries, for example . . .

Lime Green in Construction

LendLease Logo

Courtesy of Lendlease

Or Magenta in a Telco

t-logo-twilight-01

Courtesy of Telstra

Or even the idea of an orange car didn’t sound great, until you saw this

xv-20il-sunshineorange-front

Courtesy of Subaru

So, what should you consider when choosing a colour? If you know me well, I don’t put much weight into colour definitions. If a dictionary changed the definition of words as often as different colour charts do, would you have much faith in them?

 I believe you should focus your energy towards identifying unique colours to cut out a segment in your own industry. We go through a process of mapping a range of brands and competitors throughout your sector, then identify the colours that are not yet taken advantage of. This will give you the ability to uniquely position your brand unlike any other.

The one rule we always adhere to is to use your colour sparingly. As you will see with the examples we have shared, the colour you select should be used to highlight important content such as headings, iconography or Calls To Action (CTA).

To find out all the details on how to brand or rebrand your business, read our Ultimate Guide at https://blog.ucidity.com.au/branding/brand-your-business-ultimate-guide

 

Published on June 16, 2020