Content Marketing | 3 min read
Episode 71 is all about the mindset of creativity. We are joined by Nancy Trieu, an expert in creating content. She will also join Grant and Bernard in their "Meet the Brand-parents" workshop in September.
How do people put together their content? How do they form their brand story using content as the driver? How do they talk about their brand and make sure there is a level of continuity?
When it comes to branding, as per Nancy, she is not the typical photographer/ filmmaker who just comes in, snaps it and disappears. She also does image consulting. One of the key things in having a brand and creating your content online is finding what is unique to you.
When it comes to your content, explore. Choose a colour that represents you. Remember that everything transitions. Everything changes, and it is transitioning. Even with Bite-Sized Branding, developing the show's maturity took time. If you aim for authenticity, you should not expect something perfect on the first run.
If you are not confident in doing it yourself, find someone to do it for you. There are so many out there who can do the content for you. There are instances where you can get stuck. Collaboration provides more ideas.
How to prepare your content?
You can start by writing a table of contents. You can use a phone and record everything you say and everything around you. You can get random ideas as you go for a walk. Having a mood board can also help. You can gather pictures that you are drawn towards. Pre-panning is crucial because it can fill in the slots of your writer's block. Decide on what direction you are going to take.
What is the audience you want to go for? How long is your content going to be? What medium do you want to put it on? Authenticity and representing the real you are also essential. You are not going to attract all audiences. If you are a quiet and calm person, that would be the type of audience you will attract. If you are exuberant and loud, the same kind of people will be your followers.
What tips can you give people who want to start their content journey?
Here are five things you need to consider:- Camera- Set up your camera and use what you have. No need to buy something expensive. Use your phone and place it on a tripod or a stack of books
- Angles and background- The most flattering angle for most people is 45 degrees. It shouldn't be focused on an upward manner.
- Lighting- Find a good spot to use any light to your advantage.
- Be mindful of your background
- Get it done. Everyone is excited to start but not finishing anything!
You do not have to get the best equipment or be trained by the fanciest school or trainers. All you need to have is a creative mind and make do with what you have. What is important is you get something done to start your journey. You can improve along the way.
Published on March 16, 2023
