Content Marketing | 3 min read
Bite-sized branding has a lot of things happening. One of which is their East Coast tour in September. We call it "meet your Brand-parents." They will go around Sydney, Newcastle, Brisbane and Melbourne. It is an on-the-road workshop where they will engage with the audience regarding their challenges with their brand. In this episode and the workshop, they will share insights on measuring and enhancing value because of communication, memorability and true brand promise in the sense that customers are buying from them.
Today, we want to return to the old cornerstone and share some stories about how Bite-sized branding started.
The concept is that every business has a brand. Every business has a representation. We talk about in the show that we experts, who have dealt with this craft daily, are trying to bring value to our clients. We do it because the memorable, recognisable, and promised value of what a brand stands for is ultimately what we are about to unbundle.
Branding is such a confusing subject, and many people think it's the logo. But it's not about the logo, though. It's about how you implement this logo into the multiple communication platforms, and that's where the true essence of value really sits. So, what were going to do at these workshops or roadshows is we are going to go live.
We will be engaging with people, and we will hear from the audience their perspective on the challenges they face with their brand and ultimately unbundling that. We will be sharing insights on measuring and enhancing value with the view of communication, memorability and true brand promise in terms of what customers buy from them.
We think one of the things that everyone also gets to hear is about the word brand story. The secret behind a brand story is whether your story is true and whether its value works for you. You can't write out brand stories to tell. You can keep enhancing and evolving your customer in their brand story with you to be part of it, though. Take it on a journey, and create engagement; through that engagement, you bring your business's product and service value to the front.
What exactly happens in the background when you put up a show like Bite-sized branding?
In the show, a lot goes on in the background when we get about putting a Bite-sized Branding together because the show is live. So what tends to happen is that we don't know much about preparation. We like to have it spontaneous so that you, as the viewer, understand what we will discuss. When a guest comes on board, we try not to get the guest too nervous. We explain the show's format and try to stick to the clock. We go with the flow, try to have as much fun, and provide the best "edutainment" to our audience.
Our goal at Bite-sized branding is to help and provide everyone with knowledge in marketing, sales, content or anything about running a business. We want to share what can help everyone grow and succeed in life and business.
Published on February 22, 2023
