Content Marketing | 3 min read
We usually talk about marketing and sales opportunities in our live shows, but today is a different topic everyone will love. We have great people who will help us unbundle some areas in our case today, Securing 7-Figure Opportunities. We have Peter Applebaum and Susan Werkner of Agency Accelerators, who are happy to impart their knowledge on what we will discuss today.
What should agencies or service-based businesses do to future-proof their business in the next three to five years from now?
There is no real consistency when it comes to growing your business. We do not have control over whatever is going on in the world. We have control over what we do with our time and company. However, whenever something negative happens in the world, there are always some people who are going to benefit. With the current situation that Ukraine and Covid have brought about, massive businesses will have a tight budget and a more challenging time. But smaller companies or agencies are more nimble. Larger organisations need the smaller and independent guys because, in these uncertain economic times where budgets are tighter, there's much greater scrutiny not just on budgets but also on what they are doing. They are checked if they are adhering to their corporate social responsibilities.
What are the key things an agency or professional service hits or targets that 7-figure opportunities?
Start from the end and work back. You often break that down if you want to achieve a hundred dollars or a million. You look at how many clients you want. Find out how many of those clients get invoiced and work it out. Most importantly, you need to have a consistent business development outreach program that connects with the possible type of people who can help bring you those results.
You have to be the best marketer to get the results. One of the strategies they are using in their company is the Trojan horse. You start small until you turn into a Trojan horse. Getting inside the door is the hardest, so you got to give it everything you can. Working with the right client will make that work for you.
How can you leverage LinkedIn to focus on the right fit customer?
LinkedIn is used by many but is misused. It is one of the best but underrated tools for business development. Ninety-nine per cent of the people on LinkedIn are trying to sell something and claim it didn't work. It did not work because every LinkedIn person you are trying to sell something to, someone has already done that.
LinkedIn is a relationship starter. You need to send them messages with value attached to them. And it should be a series of well-thought messages and not just one. That is the way you find results. Think of it as meeting the woman of your dreams for the first time. You do not walk up to her and say, and I want to marry you. It goes the same with building your relationship with people on LinkedIn.
Securing 7-figure opportunities can be done with focus, patience and careful planning. You cannot expect it to happen overnight. You need to build yourself up and connect with the right people. But before you do that, you need to ensure that whatever product or service you have is something that has value.
Published on March 03, 2023
