--- title: Can website design impact your SEO efforts? description: 75% of people form their opinion of a website based on aesthetics... which can severely impact your SEO efforts. This article outlines how to overcome this image: https://blog.ucidity.com.au/hubfs/Can%20website%20design%20impact%20your%20SEO%20efforts%201200x800.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Can website design impact your SEO efforts? [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing,Content Marketing,Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/websites/can-website-design-impact-your-seo-efforts](mailto:?subject=https://blog.ucidity.com.au/websites/can-website-design-impact-your-seo-efforts) Design and User Experience (UX) are paramount to the SEO journey. How? One primary goal of a great website is to have your website visitors stay on your site as long as possible AND have them view as many pages as possible (or take the action you want them to take). We often come across websites that have done really well with their keyword analysis and other SEO strategies. This normally results in bringing free traffic to the website. ## The "average" looking website However once visitors arrive on the website - they get a rude shock. Some common experience include: - The website is difficult for them to navigate - i.e. it takes a lot of effort to try and find out where they need to go - The site looks messy - i.e. it's feels "wrong" - There is a loss of trust from the website visitor - i.e. it's really tough to ever win them back Typically, the visitor ends up jumping out of the site (a BOUNCE), jumps to a competitor's website that looks better and chooses to work with them instead!   If your website has a large number of these bounces, and a trend of people sending less time on the website - Google won't prioritise your website in searches - i.e. you get pushed down the search rankings. The result is that all that your SEO efforts effectively count for nothing.   ## The "great" looking website Website that have had a lot of effort poured into their design and UX tend to perform really well from an SEO perspective. This means a small amount of SEO wins can snowball into BIG wins. On paper, we tend to see results such as: - Increased time spend on the website - A drop in "bounce rates" - i.e. people stay on the website rather than clicking the back button - People view more pages of the site - Website visitor conversion rates increase - i.e. the number of leads generated from the site per number of visitors increase ## What else impacts your SEO? Having great website content (the words on the website - also known as "copy") is also key. The majority of our clients engage a copywriter who is capable of QUICKLY writing keyword rich content that results in website visitors lapping up the website's content. Check out our ‘Top 10 SEO Tips and tricks‘ blog post for more information on this topic. ## Would you like better results from your website? Do you feel that your website should be getting better results for your business? We're more than happy to offer advice from our 20+ years of building websites. Simple type in your first name, email address and website below and we'll get right back to you: [![Help me get better website results](https://no-cache.hubspot.com/cta/default/5379946/34edc629-e179-4bb7-82fb-2e6537720ce9.png)](https://cta-redirect.hubspot.com/cta/redirect/5379946/34edc629-e179-4bb7-82fb-2e6537720ce9) Published on May 17, 2019 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/How%20to%20install%20the%20HubSpot%20Outlook%20Sales%20plugin.jpg) ### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![How to get more customers with a survey](https://blog.ucidity.com.au/hubfs/How-to-setup-a-simple-surve-yto-get-more-customers.jpg) ### [The top five survey questions that get you better customers in 2019](https://blog.ucidity.com.au/inbound-marketing/top-five-survey-questions-to-get-better-customers-2019) ![Why are successful businesses so obsessed about their CRM?](https://blog.ucidity.com.au/hubfs/crm-obessed-blog-post-.jpg) ### [Why successful businesses are so obsessed about their CRM](https://blog.ucidity.com.au/crm/successful-business-obsessed-about-crm) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Blog%20Post%20Banner%20-%20HubSpot%20tip%20of%20the%20month%20-%20An%20Early%20Look%20into%20HubSpot%E2%80%99s%20AI%20Features.jpg) ### [An Early Look into HubSpot’s AI Features: HubSpot Monthly Tip May 2023](https://blog.ucidity.com.au/hubspot/tip-of-the-month/an-early-look-into-hubspots-ai-features) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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