--- title: Take Advantage of Digital to Create Better Customer Experiences description: "Excited to share Breakawave's second Business Podcast! This cast is based on \"digital marketing\" with insights on the do's and don'ts if you run a business and when digital can come into play." image: https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Breakawave%20-%20Digital%20Marketing%20(20200618)_Buyers%20Journey%20and%20Content%20Banner.jpg --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Take Advantage of Digital to Create Better Customer Experiences [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/podcast/take-advantage-of-digital-to-create-better-customer-experiences](mailto:?subject=https://blog.ucidity.com.au/podcast/take-advantage-of-digital-to-create-better-customer-experiences)   I am excited to share Breakawave's second Business Podcast! This cast is based on "digital marketing" with insights on the do's and don'ts if you run a business and when digital can come into play. One of the key topics we cover off is when to get involved in your marketing spend. With this I think there are a couple things to look at:   1. Know your targets and business goals first. 2. What is a budget you can sustain for up to six months? Between the 3 and 6 month bracket is when you start to harness tangible data that will allow you to refine your campaign. 3. All marketing is long game and you need to take time to understand the consumer. 4. Be transparent with your agency, with your expectations and monthly budget. 5. Have the resources and processes to manage a sudden influx of new customers - Do you have a CRM? How do you maintain client relationships? 6. How do you keep the brand experience consistent for every customer to ensure you always put your best foot forward? 7. Trust your agency. You might have had bad experiences in the past or tried it yourself without success - If you're not going to go for it, then chances are you'll just be let down again. A big take away is to look at your agency as part of the team. Integrate them into the brand and consider a retainer to ensure they can resource for your business as you need. Published on June 16, 2020 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast - Episode 16: Alec Konynenburg from Nukon](https://blog.ucidity.com.au/mia-podcast/episode-16/alec-konynenburg-from-nukon) ![](https://blog.ucidity.com.au/hubfs/Image%20from%20iOS.jpg) ### [How to set up your CRM system to track your Inbound Marketing](https://blog.ucidity.com.au/how-to-set-up-your-crm-system-to-track-your-inbound-marketing) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Blog%20Post%20Banner%20-%2010%20Success%20Metrics%20to%20Gauge%20Your%20Inbound%20Marketing%20Results.jpg) ### [10 Success Metrics to Gauge Your Inbound Marketing Results](https://blog.ucidity.com.au/inbound-marketing/10-success-metrics-to-gauge-your-inbound-marketing-results) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP47.jpg) ### [Bite-sized Branding Episode 47 - Big Brand Go Digital](https://blog.ucidity.com.au/bite-sized-branding-episode-47-big-brand-go-digital) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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