Content Marketing |
2 min read
I am excited to share Breakawave's second Business Podcast!
This cast is based on "digital marketing" with insights on the do's and don'ts if you run a business and when digital can come into play.
One of the key topics we cover off is when to get involved in your marketing spend. With this I think there are a couple things to look at:
- Know your targets and business goals first.
- What is a budget you can sustain for up to six months? Between the 3 and 6 month bracket is when you start to harness tangible data that will allow you to refine your campaign.
- All marketing is long game and you need to take time to understand the consumer.
- Be transparent with your agency, with your expectations and monthly budget.
- Have the resources and processes to manage a sudden influx of new customers - Do you have a CRM? How do you maintain client relationships?
- How do you keep the brand experience consistent for every customer to ensure you always put your best foot forward?
- Trust your agency. You might have had bad experiences in the past or tried it yourself without success - If you're not going to go for it, then chances are you'll just be let down again.
A big take away is to look at your agency as part of the team. Integrate them into the brand and consider a retainer to ensure they can resource for your business as you need.
Published on June 16, 2020
