Content Marketing | 4 min read
In this episode, we will unbundle how big brands transition into the digital world. It can be a big step for traditional brands considering the usual methods they have channelled their businesses for years. Transitioning to a digital approach can be overwhelming. With the help of a friend, Digital Marketing Expert Denver Rago, we will discuss how this change affects traditional businesses and how they can leverage their brand's market position into the digital stratosphere.
How does a business prepare for that digital initiative and invest in digital space?
The first thing to consider is the role of their customers. They are the fundamental and the lifeblood of any business. You've got to think about the cust experience, internal process and technology you will be adapting—partner up with a company where you can lean on their expertise.
Align everyone with your visions, from your short-term to your long-term goals. Technically, partnering up with the right people is the best step before moving into a digital space. What is the right profile for a company to say we need to take this digital slide? There are no specifics on who fits the profile as it depends on your company's priorities.
Those who did not prioritise digitising and automating their businesses took a quick pivot to keep up with how things run. Understanding these processes is extremely important now that technology is relevant, regardless of your line of business.
It would be best if you listened to your customers' wants as they are the ones who decide how and where your business goes. Adapting to what your customers are doing is necessary to avoid being left behind. Having everyone on board with what is happening gives it a clear vision.
There are so many digital channels people can put their money behind and build a strategy around. What are your insights based on your experience, what are the best channels, and how have people used them to leverage the different platforms for different types of campaigns?
You can ask yourself two things; what do you want to get from it? Why are people in that environment?
As a business, understanding why people are there and what experiences they are getting is where you begin your planning and strategising. An example of this is Facebook. People go there to connect and exchange experiences. Youtube is another place wherein they watch videos and switch off. There is a whole range of videos available on this platform.
Understanding that people are there to either watch or listen to music, you can reach out to them with the right message in the correct format. When businesses think about using a platform, they must consider if it suits the brand and how they are positioned. Understanding what is available on the platform in terms of how you can target your audiences and what the value exchanges are.
Platforms like Facebook or Youtube are very powerful because you can understand the people people who are logging in. This can be based on their age, interest and all other information they provide once they register and log in.
Hiring the correct professional to come and do the work to get the best results. What is your understanding of the correct professional?
The value is priceless. Having the right people is crucial, or it will be very costly. Another important aspect has the right chemistry with that right person. Relying on the skills alone and not having the right attitude to work with the team will not be a productive move.
You need to be able to sit down and talk as to how they understand your business. Another important thing is to look at their history and see if that is something that will benefit you and your business. A good recruitment team is an excellent place to get the right person. You can continue to see the person's value during the probation stage and see whether they have the skills.
Transitioning into the digital world does not have a silver bullet. There is no one sure way that works. Businesses willing to try new things have higher chances for those with goals they want to achieve and understand the need to invest in improving their business. The right professionals can help since they can try other means if one doesn't work. At the end of the day, a good strategy will work after many tests on what works and what does not.
Published on October 06, 2022
