--- title: MIA Podcast Episode 7 - Craig from Land of Plenty Food Co. description: Welcome to June's MIA Podcast featuring Craig from Land of Plenty Food Co. In this episode, we focus on how energy impacts Australian Manufacturing image: https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # MIA Podcast Episode 7 - Craig from Land of Plenty Food Co. [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written by John Hill](https://blog.ucidity.com.au/author/john-hill) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/mia-podcast/episode-7-craig-from-land-of-plenty-food-co](mailto:?subject=https://blog.ucidity.com.au/mia-podcast/episode-7-craig-from-land-of-plenty-food-co) The MIA Podcast Episode 7 with Craig Rochat, CEO of Land of Plenty Food Co. Land of Plenty Food Co. is an Australian-owned food company producing premium hand-crafted and high-volume products for the food service, retail and bespoke markets. Land of Plenty Food Co. manufactures 100% of our range in Australia. We are your destination for beautiful, innovative, premium foods manufactured in Australia.  In this episode, we will talk about: - How his wife was the one who started the business - Craig was training to be a professional chef in South Africa and came back to Australia - Land of Plenty Food Co. used to be the only operation in Sydney, but they are a national business. - His wife comes from a family of clothing manufacturers - Their post-covid and mid-covid struggles - Considering nuclear power as a resource - Problems that are on a national level are challenging to solve - How there isn't much of the government involved in neutral carbon power - How the government can change the wattage rate of the power at any time they want - Power is an issue where the government needs to step in and provide solutions - How they were able to find the balance in running the business as husband and wife - On the brighter side of things, considering the good that came out of covid, humanity’s resilience - If you have anything you call ‘your own” don’t leave it! - How you need a “real” motivation so you don’t walk away For more details, please jump to Land of Plenty Food Co's website at [https://www.landofplentyfood.co/about-us](https://www.landofplentyfood.co/about-us) So much inspiration and motivation in this podcast especially for a start-up businesses. We also talk about Craig’s answer to our main topic: *Will Australian Manufacturing ever return to the glory days of the '60s?* #australianmanufacturing #miapodcast #manufacturinginaustralia Published on June 29, 2022 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast - Episode 19: Jackson Millan from Aureus Financial](https://blog.ucidity.com.au/mia-podcast/episode-19/jackson-millan-from-aureus-financial) ![](https://blog.ucidity.com.au/hubfs/MID%20Podcast%2003%20-%20Shane%20from%20Impact%20Candles.jpg) ### [MIA Podcast Episode 3 - Shane from Impact Candles](https://blog.ucidity.com.au/mia-podcast/episode-3-shane-impact-candles) ![](https://blog.ucidity.com.au/hubfs/MIA%20-%20Ananta.png) ### [MIA Podcast Episode 4 - Ananda Food](https://blog.ucidity.com.au/mia-podcast/episode-4-keiran-ananta-food) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20April%20Blog%20Banners%20-%20Comparing%20Inbound%20and%20Demand-Led%20Marketing.jpg) ### [Finding the Right Approach for Your Business: Comparing Inbound Marketing and Demand-Led Marketing Strategies](https://blog.ucidity.com.au/inbound-marketing/comparing-inbound-marketing-and-demand-led-marketing-strategies) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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