Using AI to increase the effectiveness of your Social Media strategy

 Content Marketing,Content Marketing |  10 min read

Social media has become an undeniable force, transforming how we communicate, share information, and connect. From friends and family to celebrities and influencers, millions of people across the globe are actively engaging on various social media platforms every day. However, as the social media landscape continues to evolve, a pressing question emerges for businesses: Is having a presence on social media truly essential for success, or is it merely a passing trend? 

Just like anything, social media has the potential benefits and drawbacks of incorporating it into a business strategy. The digital era has provided unprecedented opportunities for companies to reach a vast audience and build brand awareness. But are these advantages substantial enough to justify the investment of time, resources, and manpower to maintain a strong social media presence?

Every business move and decision should be purposeful and strategic, with a clear understanding of its potential impact on generating cash flow and resource management. Evaluating whether a move will generate cash flow or deplete resources is essential for the sustainability and success of any business. Some efforts may promote a better cash flow, while others might deplete your resources. The analogy of the two can be challenging for business owners.

No matter how trivial it may seem, every business venture and decision holds the power to shape the company's destiny. Embracing this undeniable truth, prudent leaders understand that even the most promising opportunities can harbour hidden risks and that the path to success is riddled with potential challenges.

The heartbeat of any thriving business is cash flow - the inflow and outflow of financial resources that keep the operations running. It fuels growth, sustains daily activities, and enables the pursuit of ambitious dreams. On the contrary, resource depletion can cripple progress, paralysing a business in its quest for greatness.

Embracing opportunities is integral to business growth, and exercising caution is equally vital. A lucrative decision on the surface may, in reality, lead to a web of financial strain. Wise leaders understand that not every move will yield instant success, and learning from failures can pave the way to eventual triumph

In cases like this, business owners usually proceed with caution. They want to try and see if the trend works for them but also be careful to use resources wisely. Being a HubSpot Gold partner means that our team has access to HubSpot’s helpful AI generator, which means that we are in social media. Still, we’re also careful not to spend too much time and energy focused on social media alone.

On the flip side, having a social media presence offers numerous benefits to businesses, making it an essential component of any modern marketing and communication strategy. Social media platforms have billions of active users worldwide. By establishing a presence on these platforms, businesses can reach a vast audience and increase their brand visibility significantly. Engaging content and interactions with users can lead to organic word-of-mouth marketing, helping to expand the brand's reach even further.

Social media for business is a powerful tool primarily for brand awareness and leads generation. Although “leads generation” may be an age-old word used in marketing, we’d like to think that “leads generation” nowadays ensures that we direct the right people into the pipeline. These two core objectives are pivotal in building a strong online presence, engaging with the target audience, and ultimately driving business growth.

Ultimately, there are two questions that we aim to answer in this blog. “Should a business invest its time in social media?” and “If a business invests in social media, how does it make a better content strategy in the least amount of time spent?”

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The Role of AI In Social Media For Business 

Artificial Intelligence (AI) plays a significant and transformative role in business social media, revolutionising how companies interact with their audiences, optimise content, and derive valuable insights. Here are some key roles AI fulfils in the realm of business social media:

Personalised Content Recommendations 

AI algorithms analyse user behaviour, preferences, and interactions to recommend personalised content. This enhances user experience and increases engagement by showing users content relevant to their interests, maximising the chances of interaction and sharing.


Social Media Analytics 

AI algorithms process vast data from social media platforms, generating actionable business insights. This data-driven approach helps identify trends, understand audience behaviour, and measure social media campaigns' success. With AI, you can monitor social media conversations related to your industry or niche. By understanding your target audience's pain points and needs, you can tailor your offerings and promotional strategies to address those specific concerns, attracting more qualified leads.


Content Creation and Curation 

AI can assist in generating content by automatically creating text, images, and videos based on specified parameters. Additionally, AI tools can curate relevant content from various sources, ensuring businesses consistently share valuable information with their audience. Writing social media content all day can become mundane, and in some cases, struggling with writer’s block can also be challenging. 

HubSpot’s ability to artificially generate content for social media has got its patrons raving for more. But, just like any AI tool. It is no match to human intelligence. Here’s a short video of how HubSpot can help you generate content for your social media. Remember that just like using any AI content generator, you must “Prime” your prompts and not expect the AI generator to create content that perfectly aligns with your expectations magically.

Want more details on how to “Prime your prompt”? Read our previous blog and find out how to effectively use AI to help you write content.


Automated Social Media Management

AI-powered social media management tools enable businesses to schedule and publish posts across multiple platforms, saving time and streamlining content distribution. With the help of AI, your social media posts can automate the process of scheduling and posting. This saves social media managers time and allows them to focus on other important tasks, such as engaging with followers or developing a social media strategy. 

While your AI tool ensures on-time scheduling and consistency of posts, ensuring that content is shared at optimal times to reach the target audience. Consistency is key to maintaining an engaged audience and building a strong online presence.


Getting The Right People Into The Pipeline

Social media platforms offer advanced targeting options that allow you to define your ideal audience based on various criteria, such as demographics, interests, behaviours, and more. By tailoring your ads to reach the specific segments most likely to be interested in your products or services, you can attract more relevant leads to your business. Aside from running ads, creating valuable and engaging content on your social media profiles can attract the right audience. Share informative blog posts, videos, infographics, and other content that resonate with your target market, demonstrating your expertise and providing solutions to their problems.

Use social media retargeting ads to re-engage users who have previously shown interest in your business. By reminding them of your products or services, you can encourage them to complete a conversion or take the next step in the sales funnel.

As an example, Lucidity’s core service is HubSpot CRM implementation and maintenance. Now, the key here is to get this across all over social media to attract businesses looking at investing in a CRM to make their businesses run smoothly. One of Ucidity’s most recent posts, “HubSpot Tip Of The Month”, shows our Inhouse Senior HubSpot Specialist telling us how to integrate Xero in HubSpot. 



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Getting AI To Make a Content Plan For You

Before you delve into asking AI to make you a content plan or strategy, first, you should have mastered the art of priming your prompts. When you have primed your prompt with the specific details, like dates, topics, tone of voice and all other details, you are well on your way to creating a content plan through AI. There are many AI content generators that make a great content plan or strategy for social media. One that we love using is “ChatSpot”.

Content is the lifeline that keeps your online presence thriving. Creating a compelling and strategic content plan is the key to engaging your audience, driving traffic, and ultimately achieving your business goals.AI has come a long way from being a mere sci-fi concept to a powerful tool that revolutionises various industries, including content creation. Among its many talents, its ability to write a content plan is awe-inspiring and game-changing. So, let's delve deeper into this remarkable aspect of AI and explore how it has transformed the content planning landscape.

Traditionally, content planning required human marketers and strategists to invest significant time and effort in research, data analysis, and brainstorming. With AI, this process is expedited. AI algorithms can sift through extensive databases, gather information, and create data-driven content plans in a fraction of the time it would take a human.

AI is not here to replace humans; rather, it serves as a collaborative partner. While AI can craft content plans efficiently, human creativity and critical thinking are indispensable for crafting unique and emotionally resonant content. AI-generated data insights and human ingenuity result in a content plan that strikes the perfect balance.

 Combining the power of AI-driven social media content generation with the human touch can be a winning strategy for achieving the best results in reaching a targeted audience and attracting the right profile of leads. Let's explore the benefits of this hybrid approach:

1. AI for Efficiency and Data Insights:
AI excels at analysing large sets of data and identifying patterns that can inform your content strategy. By utilising AI for content generation, you can quickly produce a substantial amount of content and gain insights into what works best. AI can help you understand your audience's preferences, behaviour, and the type of content that resonates with them. This data-driven approach ensures that your content is tailored to your target audience, increasing the likelihood of engagement.

2. Human Creativity and Emotional Connection:
While AI can create content efficiently, it may need more emotional nuance and creativity than humans can. The human touch allows you to infuse your content with personality, empathy, and authenticity. This emotional connection is crucial for building relationships with your audience and fostering trust, making them more likely to become leads and, eventually, customers.

3. Maintaining Brand Voice and Values:
AI can be trained to understand and mimic a brand's tone and style, but humans inherently understand the intricacies of brand voice and values. The human touch ensures that your content aligns with your brand's personality and stays consistent with your messaging across different platforms. This coherence strengthens brand identity and recognition.

4. Addressing Complex Topics and Situations:
AI-generated content may excel in handling straightforward and data-driven topics, but when it comes to addressing complex or sensitive subjects, the human touch is indispensable. Humans can apply critical thinking, empathy, and context to create content that resonates deeply with their audience, even in challenging situations.

5. Flexibility and Adaptability:
The social media landscape is dynamic, and trends can change rapidly. Humans can quickly adapt to these shifts and create content that is timely and relevant. AI-generated content might need help to keep up with real-time events or emerging trends, but humans can pivot their strategies swiftly to maintain relevance.

6. Combining Strengths for Optimal Performance:
By combining AI-generated content with human creativity, you can capitalise on the strengths of both. AI provides efficiency, data insights, and scalability, while the human touch brings emotional intelligence, adaptability, and the ability to create unique and compelling content.

7. Quality Control and Ethical Considerations:
Human oversight is essential when using AI for content generation. Humans can ensure that the content adheres to ethical standards, avoids biases, and maintains the desired level of quality. This oversight prevents potential issues that may arise from purely automated content creation.

Leveraging AI for social media content generation alongside the human touch allows you to strike the perfect balance in your content strategy. It harnesses AI's efficiency and data insights while infusing your content with creativity, emotional connection, and brand authenticity. Ultimately, this hybrid approach can lead to better-targeted content, attract the right leads, and create a more meaningful and engaging experience for your audience.

Do you need help in using AI in your CRM? Or do you need advice on how to make your social media strategy effective? Reach out to The Ucidity Team today!


Published on July 26, 2023