--- title: Bite-sized Branding Episode 75 - A Different Type of Marketing description: Greg Smith from Send Handwritten, who helps clients get meetings with difficult-to-reach decision-makers using personalised & 100% unique, experience-based marketing tools and techniques to win leads offline and online.  image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-75.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 75 - A Different Type of Marketing [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-75-a-different-type-of-marketing](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-75-a-different-type-of-marketing) Episode 75 is a fun episode with Greg Smith from Send Handwritten, who helps clients get meetings with difficult-to-reach decision-makers using personalised & 100% unique, experience-based marketing tools and techniques to win leads offline and online.    Send Handwritten is a marketing strategy consulting specialising in making bespoke-design cards and envelopes. They use targeted, verified data and work with a team of appointment setters who follow every card up with up to 3 calls. Greg’s brand is a campaign concierge service that coordinates your campaign results with Handwritten & hand-drawn digi-stills, digi-time lapse and character expression cards by email.  Linkedin has become one of the most popular social media platforms for professional use. It’s so popular that when we do a Google search about somebody, it is almost always true that a Linkedin profile will come up. So one of the topics we will discuss is how you could optimise and bring more value to your Linkedin profile. Some of the things that make a great Linkedin profile are: - A professional-looking photo - A Linkedin banner - 30-second video in your profile photo - Well-filled out feature section and “About section.” - Recent Linkedin recommendations - Well-written content The Linkedin Space is manageable as long as you fill out your profile and appear in front of the right people. Linkedin is an excellent platform to put your business in front of potential customers. Linkedin is for the professional market. If your business looks professional and wants to reach out to professionals, Linkedin is a good platform. How does Greg and his business help clients find their clients? Here are a few points to keep in mind: - Get clear on the impact they want to have - Make an “avatar” or persona - Clarity on their nature - Understand their personality and thinking - Ask geography and demographics questions - Where - Why - Specifics There are better ways to attract attention than a formality! So find a way to create a unique way to capture your client’s attention. Watch this episode and wait for the big reveal when Greg shares how he captured the attention of his latest client! Published on March 27, 2023 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast Episode 2 - IT Consultant Bardia Khalilifar](https://blog.ucidity.com.au/mia-podcast/episode-2-it-consultant-bardia-khalilifar) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-58.jpg) ### [Bite-sized Branding Episode 58 - Content That Connects: Engaging A BIG Online Following](https://blog.ucidity.com.au/bite-sized-branding-episode-58-content-that-connects-engaging-a-big-online-following) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding_IT%20Telco.jpg) ### [Bite-sized Branding Episode 11 - Industry Experience: IT/Telco Branding](https://blog.ucidity.com.au/brand/bite-sized-branding-episode-11-it-telco-branding) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding_Vehicle%20Branding.jpg) ### [Bite-sized Branding Episode 20 - Wow Customers with Cool Vehicle Branding! (6 Ideas inside)](https://blog.ucidity.com.au/brand/bite-sized-branding-episode-20-wow-customers-with-cool-vehicle-branding-6-ideas-inside) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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