Episode 75 is a fun episode with Greg Smith from Send Handwritten, who helps clients get meetings with difficult-to-reach decision-makers using personalised & 100% unique, experience-based marketing tools and techniques to win leads offline and online.
Send Handwritten is a marketing strategy consulting specialising in making bespoke-design cards and envelopes. They use targeted, verified data and work with a team of appointment setters who follow every card up with up to 3 calls. Greg’s brand is a campaign concierge service that coordinates your campaign results with Handwritten & hand-drawn digi-stills, digi-time lapse and character expression cards by email.
Linkedin has become one of the most popular social media platforms for professional use. It’s so popular that when we do a Google search about somebody, it is almost always true that a Linkedin profile will come up. So one of the topics we will discuss is how you could optimise and bring more value to your Linkedin profile.
Some of the things that make a great Linkedin profile are:
- A professional-looking photo
- 30-second video in your profile photo
- Well-filled out feature section and “About section.”
- Recent Linkedin recommendations
- Well-written content
The Linkedin Space is manageable as long as you fill out your profile and appear in front of the right people. Linkedin is an excellent platform to put your business in front of potential customers. Linkedin is for the professional market. If your business looks professional and wants to reach out to professionals, Linkedin is a good platform.
How does Greg and his business help clients find their clients? Here are a few points to keep in mind:
- Get clear on the impact they want to have
- Make an “avatar” or persona
- Clarity on their nature
- Understand their personality and thinking
- Ask geography and demographics questions
There are better ways to attract attention than a formality! So find a way to create a unique way to capture your client’s attention.
Watch this episode and wait for the big reveal when Greg shares how he captured the attention of his latest client!
