Is HubSpot expensive?

A common question we get asked is Is HubSpot expensive?

HubSpot starts from AUD$22/month, there's a free version, and a professional version from $140/month.

In this article, we're going to run through HubSpot's pricing options, with a breakdown of key features that businesses get for each option plus a bonus background of how HubSpot got a reputation of being expensive - by the way a lot has changed since those earlier days. 

HubSpot Free

With HubSpot's free version, you can:

• Manage your contacts
• Email templates
• Send bulk emails (replaces Mailchimp)
• Landing pages
• Website builder
• Website chatbot
• Manage paid advertising
• Include a meeting bookings tool (replaces Calendly)
• Manage sales deals
• Sales task tracking
• Product library
• Send quotes
• Take payments
• Run basic reports
• HubSpot mobile app

Limitations include:

• The HubSpot logo is displayed on emails
• You have a single sales pipeline
• You can email a maximum of 1,000 contacts
• You can have a maximum of 1 meeting link

HubSpot Starter (AUD$22 - $29 / month)

HubSpot's Starter package is a popular option for smaller businesses who want to get started with a CRM that's packed with features. Those features include all of the above, plus:

• Removal of HubSpot logo from emails and forms
• Contact segmentation - up to 50 buckets to market to, or sell to, filtered lists of contacts, companies or sales deals
• Multiple sales pipelines - great for onboarding clients or managing renewals if clients are on a retainer
• Task calendar sync - get reminders when your tasks are due
• Simple marketing automation
• 1:1 technical support
• Up to 10 reports per reporting dashboard

This pricing is based on a per user. If you have users interacting and editing records, you'll need to pay for their license, otherwise people can have a view only licence which is free.

HubSpot Sales Professional (AUD$140 - $168 / month)

Professional packages is where the rubber hits the road, and where HubSpot got a reputation for being expensive. As some quick background, Sales Professional pricing used to be around AUD$750 / month and required a minimum of 5 users. These days, that restriction has been relaxed, meaning you can purchase a single Sales Professional licence.

Here's what's included in the package:

• Everything from above - well, almost everything - some items are dependent on whether you mix a Starter licence with a Professional license.
• Automated nurture emails
• Full workflow automation
• Full professional reporting - build your own reports from scratch
• Sales forecasting and goal tracking tools
• Sales workspace to easily manage your Leads, Deals and Tasks
• Sales analytics
• Calculated fields
• Sales playbooks
• Target accounts tracking
• Lead rotation - rotate new leads evenly across your sales team
• Contact scoring - score your contacts based on their marketing and sales activity
• AI meeting assistant

Most businesses we work with will combine Sales Professional licenses with a single Marketing Starter or Marketing Pro license. This helps them track their marketing efforts and sales.

HubSpot Marketing Professional (AUD$1151 - $1280 / month)

HubSpot Marketing Professional is the bees knees of HubSpot (unless you go all the way up to Enterprise...).

Marketing Professional is typically aimed at slightly larger established businesses who are around $1-2m turnover and above.

The incredibly powerful package includes:

• A lot of the Free and Starter capabilities
• Full marketing automation
• Full social media management for LinkedIn, Facebook, Instagram and X
• WhatsApp integration
• Full campaign management - manage an report on your marketing campaigns
• Calculated fields
• Lead and Contact scoring
• Custom reports
• Account Based Management tools
• SEO management
• A/B testing
• Email smart content - customised email content based on a contact's data

Most organisations that we work with will combine a Marketing Professional with at least 1-2 licences of Sales Professional. This allows them to take advantage of the full Professional features of the Marketing <> Sales layer.

Next steps

• Request a free demonstration of HubSpot - get a hands-on feel for what it's capable of
• Build HubSpot yourself - purchase our HubSpot starter course for just $197. This course will take you through the process of building out the HubSpot free version for your business
• Talk to one of our experts to discover which version of HubSpot is best for you