Market Offering Too Complex? Simplify By Bundling Your Services!

Aligning your business strategy to suit market needs goes a long way in striking a balance between maintaining your true identity and keeping up with trends. With many up-and-coming businesses, you need to be creative to stay relevant and keep up with the stiff competition in the market.

Ensuring that your business is aligned and its offerings are sensible and useful makes it easy for you to achieve your business objectives and stay ahead of competitors. That way, you not only improve the potential of achieving business success but also makes it easy for you to maneuver your way to the forefront of a competitive business environment.

This article shares helpful tips on how to package your full-service business to meet market needs.

Start by packaging your services

Bundling services is a strategy where companies, particularly service-focused businesses, package separate service offerings together and offer them as one — typically showing a “discount”. The point is to give the market prospects a reason to engage without overwhelming them with too many confusing offers.

From a customer's perspective, too many service offerings is like asking them to choose from a colour swatch where all the shade differences are barely noticeable. By bundling related services into packages, you are creating a single, linear path with fewer distractions for your customers and limiting the options they will need to consider and choose from. It helps make the buying decision easier and simplifies the buying process, avoiding unnecessary delays and potential customer loss.

Packaging relevant services could work well for professional service businesses. Not only could it make a compelling offer, but it also typically gives off a clear vision of the actual offer and the impression that the offerings are made at a better price when packaged together. More often than not, this customer-centric approach gives prospects incredible "light bulb" moments, resulting in payoffs worth the time, effort, and resources invested in it.

Identify Market Needs

One of the critical elements that you need to consider when packaging a full-service business is market needs. While trends keep shifting due to the evolving nature of the current business environment, identifying what your audience needs goes a long way in solving their problems.

Identifying market needs also helps businesses avoid getting overly enthused about potential opportunities. It also kills off the possibility of getting side-tracked from the actual goal of hitting the market where it matters. Needless to say, it keeps you focused and on track.

Businesses can cut through the noise by identifying market needs and heading straight for the prize—converting the prospects.

Clearly define what's out there and make it easier to trod the path that directly leads to business success. It's easy to want to juggle many things at once, but consistently doing well in the industry means a lot more than having high numbers in terms of sales, leads, and opportunities. As the cliche goes, “Quantity over quality.”

If you are an end-to-end market-to-agency service provider, you need a clear market vision to help manage overall goals. It will also improve the company's expectations when measured against specific market need indicators, reducing the possibility of unexpected variables.

Ucidity’s tip: When making a list of your target market needs, keep the list short and relevant to the company's service offerings. Doing so will help you better invest your time and resources and address problems more efficiently when needed. Don’t get lost in the web of marketing needs!

In Ucidity’s Managed Marketing Services, we have included an end-to-end digital marketing solution, as we know it is essential to include all aspects of online marketing solutions. The most common packages or bundles include copywriting, website development, lead management, graphic design, social media management, and comprehensive reporting on sales and marketing.

In a post-COVID era, many businesses have either switched digital or adopted a hybrid set-up, meaning part digital, part conventional. This means you must address the target market's needs to avoid being shoved out of the market. Knowing what your customer needs plays a significant role in achieving business success.

Provide Targeted  Solutions

Targeted business solutions let you refocus your marketing messages on the right prospects. This improves the potential of getting conversions. Besides helping you allocate limited resources for your business, targeting the right audience boosts your chances of getting conversions.

Generally, targeting impacts not only the customer experience but also branding, business operations, and advertising. In addition, targeting solutions help shape your GTM (Go-To-Market) strategy.

Targeting helps strengthen relationships with your audience and streamlines business operations to meet customer needs. 

Regardless of business type, it is important to tell people what they're getting and why it matters. In short, it is a must for businesses to offer services that the prospects will value so that they can answer the question, 'What's In It For Me?' (WIIFM?) without having to ask explicitly.

Targeted offers are particularly helpful in pushing prospects from discovery and consideration to decision mode so they can move forward with their evaluation process, either on their own or with some help from analysing the market and the industry. Targeted solutions can create convincing offers that will simplify the entire marketing and sales process while capturing the prospects' attention immediately.

Offering targeted solutions can range from trading email addresses for free ebooks or offering complimentary product guides and reviews related to the services for better exposure and understanding of the offers. These offerings will clarify to your customers that marketing processes are fluid and that one step could result in the need for another that will further enhance the business. This perfectly works with packaged or bundled services in solving customers' needs.

Whether you are a startup or an established brand wanting to make a more solid online presence, you need to offer targeted solutions as part of your core services.

Ucidity uses a multifaceted approach to your marketing strategy to strengthen your online portfolio.

Reach out to us today, and let’s talk about we can strengthen your offering!

Not sure what to do yet? Call us, and we’ll help you sort out how to put your brand in the open!

Need Help Gauging Your Marketing Performance?

There are a lot more success metrics for inbound marketing that can be measured. Expert opinion from the industry shows that the above ten are good starting points for business owners to gauge where their marketing efforts are at. It is important to look into the channels that are working best for you. From there, you can make changes and adjustments to low-performing channels or stick with the good-performing ones and focus on that.

To help you with more specific and targeted results, you need to tie your website into a good CRM. Ucidity uses Hubspot because of the many possibilities you can do with it. Here are some reasons why Hubspot is our CRM of choice and how it has made things easier and delivered more accurate results for us:

• Ties into your website
• Enables you to track a buyer’s journey
• Manage all your social media
• Schedules all your newsletter
• Stores all your contacts
• Records all the calls that you make to any contact

 Let’s talk about the best options to gauge your business’s marketing efforts.