Episode 74 is action-packed because not one but two guests are joining us! Sara Marco and Rob Dawson join us in this super exciting show today. Sara Marco is the Managing Director of Inner Works Business Solutions, an administration and recruitment business that stores, sorts, organises, documents and helps build your business with online structuring, employment onboarding and ongoing recruitment.
Rob Dawson manages Myrtec, a Managed IT Services Provider, where they help companies build their infrastructure. Tapping into networking, cyber security and helping organisational structure their data and information.
In this episode, we will talk about contributing to brand value in the market. Branding has taken over a huge chunk of organisations’ efforts and has changed over time. How you would deal with branding years ago would be significantly different today. Even how you answer your phone or the length of time you get back to your customers is now a part of branding.
But how do you increase your credibility, albeit doubt in your customer’s minds? An example is when you send them an email and ask them to check their junk folder already says a lot about your brand. But, unfortunately, that’s when people start questioning your credibility.
Make your brand credible and get ahead of your competitors!
This episode also covers the most recommended tech features that help an organisation build its brand along the way, such as:
- Google Suite
- Microsoft Servers
- Quality Assets
- Professionally configured applications
- Keep testing and updating
- Organise and streamline as many processes as you can
- Have the right professionals you need
- Use a personal domain for your email
These are some of the things that are important to have in place to ensure that your brand looks consistent and seamless. For example, having a personalised or branded email domain might sound like a simple thing to some people but imagine the reactions your customers get when they receive emails from your generic domain, such as Google or Outlook.
Yikes.
Dive into this episode and learn more about the essentials of building a brand and getting it right!
