--- title: Bite-sized Branding Episode 74 - Expanding the Newcastle Network description: Emma Reeves, director of Excelerate Marketing, an innovator, connector and Marketing Professional. She lives to discover creative ways to problem-solve for clients. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-74.jpg --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 74 - Expanding the Newcastle Network [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-74-expanding-the-newcastle-network](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-74-expanding-the-newcastle-network) Episode 74 is action-packed because not one but two guests are joining us! Sara Marco and Rob Dawson join us in this super exciting show today. Sara Marco is the Managing Director of Inner Works Business Solutions, an administration and recruitment business that stores, sorts, organises, documents and helps build your business with online structuring, employment onboarding and ongoing recruitment.   Rob Dawson manages Myrtec, a Managed IT Services Provider, where they help companies build their infrastructure. Tapping into networking, cyber security and helping organisational structure their data and information. In this episode, we will talk about contributing to brand value in the market. Branding has taken over a huge chunk of organisations’ efforts and has changed over time. How you would deal with branding years ago would be significantly different today. Even how you answer your phone or the length of time you get back to your customers is now a part of branding. But how do you increase your credibility, albeit doubt in your customer’s minds? An example is when you send them an email and ask them to check their junk folder already says a lot about your brand. But, unfortunately, that’s when people start questioning your credibility.  Make your brand credible and get ahead of your competitors! This episode also covers the most recommended tech features that help an organisation build its brand along the way, such as: - Google Suite - Microsoft Servers - Quality Assets - Professionally configured applications - Keep testing and updating - Organise and streamline as many processes as you can - Have the right professionals you need - Use a personal domain for your email These are some of the things that are important to have in place to ensure that your brand looks consistent and seamless. For example, having a personalised or branded email domain might sound like a simple thing to some people but imagine the reactions your customers get when they receive emails from your generic domain, such as Google or Outlook.  Yikes. Dive into this episode and learn more about the essentials of building a brand and getting it right! Published on March 24, 2023 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-72.jpg) ### [Bite-sized Branding Episode 72 - Getting Creative With Content](https://blog.ucidity.com.au/bite-sized-branding-episode-72-getting-creative-with-content) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-73.jpg) ### [Bite-sized Branding Episode 73 - Managing Opportunities Into Sales](https://blog.ucidity.com.au/bite-sized-branding-episode-73-managing-opportunities-into-sales) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Promotional%20Collateral%2020210319_Blog%20Banner.jpg) ### [Bite-sized Branding Episode 37 - Fonts, Testing before Investing, Edutainment](https://blog.ucidity.com.au/bite-sized-branding-episode-37-fonts-testing-before-investing-edutainment) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Blog%20Post%20Banner%20-%20Integrating%20your%20sales%20and%20marketing%20for%20even%20better%20results.jpg) ### [Integrating your sales and marketing for even better results?](https://blog.ucidity.com.au/integrating-your-sales-and-marketing-for-even-better-results) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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