--- title: Bite-sized Branding Episode 73 - Managing Opportunities Into Sales description: Emma Reeves, director of Excelerate Marketing, an innovator, connector and Marketing Professional. She lives to discover creative ways to problem-solve for clients. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-73.jpg --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 73 - Managing Opportunities Into Sales [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-73-managing-opportunities-into-sales](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-73-managing-opportunities-into-sales) For Episode 73, we are joined by Peter Solway of FSS or Founder Sales Solution, which helps Founders Scale Up B2B Sales - Sales, Team & Health. Peter started the business inspired by his own background, realising that many salespeople have sales skills but need more entrepreneurial skills. So he built his business to bridge the gap. Let’s talk about how we will try to remove the stigma around “sales” and “to sell” in the sense that we will aim for people to stop being grossed out by “sales” just because of how it was packaged in the past. Traditional sales methods used to be really pushy and super assertive, sometimes even aggressive-so people, both targets and reps, veer away from it. Little is known that sales can be empathetic, kind and inspiring simultaneously! Sales or any brand can be humanised! The reason why a lot of people move away from the sales bit of a lot of organisations is that they don’t see the human factor in the business. All that’s visible are the pushy reps who care about nothing but selling their product. Not anymore! Peter’s business, FSS, aims to give sales a new face by providing training and coaching to start-up business founders so they can humanise their sales strategy.   ## What makes an effective salesperson? Hire the right person and understand where they’re at in their sales journey. Understand them on a “human to human” level. Make sure they fit into your culture so that any transition will seem easy. In reality, in B2B sales, the best salespeople are the ones who ask the best questions.  Understand the concept of problem-solving vs. product selling. Any sales rep can talk about how great their product is, how cost-efficient their product, and all the benefits. However, the customer is not interested to hear about how your product is the best, but they want to find out how you could solve their problem and make their lives easier. Get them customer-centric. Ask them whether they’re good at opening a deal, navigating or closing a deal. Chanes are; they’re only good at one-not all three. There’s so much more to being a salesperson than being pushy and talkative. Watch the podcast in full and unlock the secrets to selling better! Published on March 20, 2023 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-72.jpg) ### [Bite-sized Branding Episode 72 - Getting Creative With Content](https://blog.ucidity.com.au/bite-sized-branding-episode-72-getting-creative-with-content) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-74.jpg) ### [Bite-sized Branding Episode 74 - Expanding the Newcastle Network](https://blog.ucidity.com.au/bite-sized-branding-episode-74-expanding-the-newcastle-network) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Blog%20Post%20Banner%20-%20Integrating%20your%20sales%20and%20marketing%20for%20even%20better%20results.jpg) ### [Integrating your sales and marketing for even better results?](https://blog.ucidity.com.au/integrating-your-sales-and-marketing-for-even-better-results) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20April%20Blog%20Banners%20(20240430)%20Permission-Based%20Strategies.jpg) ### [Understanding the Evolution of Marketing: The Rise of Permission-Based Strategies](https://blog.ucidity.com.au/inbound-marketing/evolution-marketing-permission-based-strategies) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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