Bite-sized Branding Episode 53 - Building a Brand Through Great Networks

During our last episodes, we talked about marketing. This time, we are going to tackle brand creation from scratch. We are joined by Dan Daneshzand from Trademark Group of Companies as we unbundle the story behind building a brand. We will talk about the behind-the-scenes from the start of the business until its launch. And we'll find out how integral a strong network can be to supporting its growth.

How does the business transition to connect with the right kind of people?

Trademark Group of Companies came together because a group of friends initially wanted to see how they could help each other out until it evolved. The company now has over 120 members and over 300 partners, which include Shangri-la Five-Star Hotels. The facility plays a huge role in where members, including those from overseas, are housed to get a five-star experience. It is not just yourself that you treat special but also your business and your partners.

Being a part of the community gets your business promoted, regardless of whether they have business with you. The community grew when we saw that it was working, and it gravitates people to come to us to seek help. But this is not a one-way street. You will not only get help but also look for ways to help out. And that helped the Trademark Group of Companies grow much stronger.

What is in the intro process and everything that makes Trademark Group of Companies and the network valuable?

Trademark Group of Companies is not focusing just on intros. It is about understanding what you do, what your brand is, what you want to do, who you want to be put in front of, and how you want that introduction. It is about putting someone in front of someone they need and creating a friendship that eventually evolves into a business relationship. We understand what you want first before facilitating in a way that is not conventional.

What makes Trademark Group of Companies different is that they do not only help but only require you to help back in return. What type of clients do you take, and do you say no to particular people? The experience that Trademark Group of Companies offers is for a set echelon of people. They only say no when the person cannot help the community and if the community cannot help in return. There is no real benefit to the relationship. This is not a client-customer relationship.

What machines work in the background, and how do you maintain the experience, quality, and interactions as it grows?

What supports the group is that the community has a common denominator: industry specificity—the relation between the people within the community. The community's growth is constant, so it is possible to be multinational. Going out of Melbourne is not far from probable as places like Brisbane have relationship-based businesses. We take quality seriously, too, along with the services we provide within the community.

Relationships add value to brands and businesses. Relationships enhance and create leverage and opportunity along with income for everyone in the community that supports one another.