Bite-sized Branding Episode 28 - Podcasting, Go Professional, Commbanks recent Rebrand

 Content Marketing |  3 min read

Technical difficulties can sting you when you least expect them. But, the show must go on. In this blog, we will talk about the emerging presence of Podcasting as an essential key aspect of an individual or business, selecting Professional Agencies and the CommBank Rebranding.



Podcasting has been a growing trend right now. Whether it's video podcasts that you see on Youtube or an audio podcast on iTunes or Spotify. Regardless of the platform, everyone is doing it. So the question there is how will I know if it’s a good or bad podcast? Two key things that we should look out for are: 

  1. The relationship of the speakers can bounce ideas off of each other so that… 
  2. The content keeps flowing and feels very natural or conversational. 

Try not to script it, just prep a topic or two and the rest can even be topics that grow within the conversation.

At the end of the day, it is an educational platform that should entertain as well. Create content that you are passionate about so that you can generate topics of interest. It’s not about how proficient you are, it’s about how conversational you can be producing valid points or opinions between you and your guest to partake in and that your audience can relate to.

So be passionate about it, put out your Personality and be Authentic.


Recommendation: Pre-prep at least 10 shows prior to launching your podcast that way you can fulfill people's appetite for “Binge-watching.” Once you hook them with your podcast they will want more of it.


Professional Agency’s

What is the difference between hiring an in-house person who knows how to do marketing and graphic design over getting a professional agency? What are the risks that may rise? 

Nobody wants to spend money unnecessarily. Many look for the bang for the buck option… but there is no cheap road to success. You may end up paying cheap many many times over but at the end of it, the question is are you getting the results? To sum it up, nothing EXCELLENT comes from something cheap.

If you do not cut corners, your customers will not do the same to you. By getting professional’s you position yourself as a professional which says a lot about who you are, what you are and what you can deliver. That is why you should look at your agency as a partner, one that’s got experience, understanding and diversity in expertise to deliver across the multiple layers of Marketing and Advertising.


Recommendation: When you are looking for a person who you want to be your partner in building the persona of your brand, make sure that they are a perfect personality match to the persona that you want to build. In the end they will be taking your ideas and creating something out of those ideas that will represent your company in the long run.


CommBank Rebranding

Not too long ago Commonwealth Bank or more commonly known as CommBank just published that they rebranded their business with a brand new Logo. Often we wonder why a brand like this may make a change like that. Questions come up as well about what was wrong with the old brand? What was the refresh all about? 

Our thoughts about the new Logo are:

  1. What is the significance of changing the white space to an all-black space? Begsuiuiii9 the question, is this positioning of colour space for a bank? Or did they want to go, Bolder, which we're always passionate about?
  2. The gradient feature, does it add any value? Since Gradient logos have not been seen so much since 2010 where it was a craze, is it a step forward?
  3. A new feature that they have not applied before is the stacked application of the brand name. Is it because they wanted to even out the spacing? Or did they want a shorter asset for marketing materials?


Overall, CommBank has chosen to go bolder, apply the less is more brand concept and cleaner when it comes to their brand. We're pretty excited to see what they do with this new application across the business. 

Published on April 12, 2021