MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance
Introduction:
- Introduction to MIA Podcast's new format and host, Steve Bambury from Growth Partners.
- Focus on assisting manufacturers in Australia and New Zealand to tap into new markets and dominate traditionally owned spaces.
- Discussion to cover solutions for businesses experiencing decreased phone activity and sales team performance.
Introduction of Guest:
- Greg Gladman, founder and CEO of Sales and Leadership Performance.
- Greg's extensive experience in assisting manufacturers across Australasia to achieve significant growth.
- The unique approach to Sales and Leadership Performance, including custom development plans and a partnership for growth.
- Highlight of a three times return on investment guarantee as a unique point of difference.
Challenges in Manufacturing:
- Shift in consumer behaviour and perception towards "Made in Australia" products.
- Manufacturers faced supply chain issues during COVID-19, leading to a focus on local production.
- Importance of leveraging local production as a unique selling proposition rather than just labeling products as "Made in Australia".
Solutions to Growth Roadblocks:
- Importance of refining digital presence to resonate with the target audience.
- Need for professional assistance in strategically positioning products and services online.
- Adaptation to changes in buyer behaviour, particularly increased reliance on online research.
- Emphasis on continuous adjustment of digital strategies to align with evolving algorithms and buyer preferences.
Importance of Unique Value Propositions:
- Utilizing distinctive capabilities to differentiate from competitors and avoid price-based conversations.
- Challenging assumptions about customer preferences and actively engaging in dialogue to understand true needs.
- Shift towards a proactive approach to lead generation rather than relying solely on traditional methods.
Personal Experience:
- Greg Ladman shares personal experience of transforming his business's digital presence.
- Initial challenges in visibility and lead generation despite investing in a website.
- Success is achieved through strategic content creation aligned with customer needs and search behavior.
- Importance of a comprehensive approach combining digital marketing efforts with unique value proposition development.
Conclusion:
- Acknowledgment of the importance of collaboration between digital marketing experts and sales consultants.
- Need for a holistic approach addressing both digital visibility and sales effectiveness.
- Continued adaptation to changing market dynamics and consumer behaviours for sustained growth.
Connect with Greg on
LinkedIn: https://au.linkedin.com/in/greggladmanslp
Check out Sales & Leadership Performance: www.saleslp.com
