--- title: "MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance" description: Explore growth strategies and challenges for manufacturers, including leveraging distinctive capabilities, optimizing digital presence, and adapting to evolving buyer behavior. Gain valuable insights for driving growth in today's dynamic market. image: https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - 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Episode 25: Greg Gladman from Sales & Leadership Performance**   **Introduction:** - Introduction to MIA Podcast's new format and host, Steve Bambury from Growth Partners. - Focus on assisting manufacturers in Australia and New Zealand to tap into new markets and dominate traditionally owned spaces. - Discussion to cover solutions for businesses experiencing decreased phone activity and sales team performance.   **Introduction of Guest:** - Greg Gladman, founder and CEO of Sales and Leadership Performance. - Greg's extensive experience in assisting manufacturers across Australasia to achieve significant growth. - The unique approach to Sales and Leadership Performance, including custom development plans and a partnership for growth. - Highlight of a three times return on investment guarantee as a unique point of difference.   **Challenges in Manufacturing:** - Shift in consumer behaviour and perception towards "Made in Australia" products. - Manufacturers faced supply chain issues during COVID-19, leading to a focus on local production. - Importance of leveraging local production as a unique selling proposition rather than just labeling products as "Made in Australia".   **Solutions to Growth Roadblocks:** - Importance of refining digital presence to resonate with the target audience. - Need for professional assistance in strategically positioning products and services online. - Adaptation to changes in buyer behaviour, particularly increased reliance on online research. - Emphasis on continuous adjustment of digital strategies to align with evolving algorithms and buyer preferences.   **Importance of Unique Value Propositions:** - Utilizing distinctive capabilities to differentiate from competitors and avoid price-based conversations. - Challenging assumptions about customer preferences and actively engaging in dialogue to understand true needs. - Shift towards a proactive approach to lead generation rather than relying solely on traditional methods.   **Personal Experience:** -  Greg Ladman shares personal experience of transforming his business's digital presence. - Initial challenges in visibility and lead generation despite investing in a website. - Success is achieved through strategic content creation aligned with customer needs and search behavior. - Importance of a comprehensive approach combining digital marketing efforts with unique value proposition development.    Conclusion: - Acknowledgment of the importance of collaboration between digital marketing experts and sales consultants. - Need for a holistic approach addressing both digital visibility and sales effectiveness. - Continued adaptation to changing market dynamics and consumer behaviours for sustained growth. Connect with Greg on LinkedIn: [https://au.linkedin.com/in/greggladmanslp](https://au.linkedin.com/in/greggladmanslp) Check out Sales & Leadership Performance: [www.saleslp.com](http://www.saleslp.com) Published on March 08, 2024 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-65.jpg) ### [Bite-sized Branding Episode 65 - Marketer's Collaborating for Business Growth](https://blog.ucidity.com.au/bite-sized-branding-episode-65-marketers-collaborating-for-business-growth) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20May%20Blog%20Banners%20(20240527).jpg) ### [Marketing Growth Services: Efficiently Handling Overflow](https://blog.ucidity.com.au/inbound-marketing/marketing-growth-services-handling-overflow-efficiency) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast - Episode 11: Adrian Cuda from Business Growth Finance](https://blog.ucidity.com.au/mia-podcast/episode-11/adrian-cuda-from-business-growth-finance) ![](https://blog.ucidity.com.au/hubfs/IMG_9715.jpg) ### [Unlocking your CRM to streamline business processes](https://blog.ucidity.com.au/crm/streamlining-your-business-processes) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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