HubSpot Tip of the Month - March 2024: 10x clarity on where your Contact records came from

 Content Marketing,Content Marketing |  3 min read

Welcome back to our monthly HubSpot tip, brought to you by Ucidity, your trusted HubSpot Platinum partner. Whether you're a seasoned user or just getting started, we're here to enhance your HubSpot experience. Today, we delve into the power of connecting deals to deals and beyond.

In this month's tip, we're focusing on streamlining your workflow by linking records within HubSpot. Imagine a scenario where you have ongoing services with clients involving multiple stages and renewals. Traditionally, managing these processes might involve custom fields and complex setups. However, HubSpot now offers a seamless solution to connect deals, contacts, and companies, simplifying your operations.

Let's break it down:

1. Streamlined Renewals Process: Picture a client on a 12-month retainer. At the nine-month mark, it's time for renewal. With HubSpot's feature, you can effortlessly link the original sales deal to the renewal deal, maintaining a clear relationship between transactions. No more manual workarounds or data silos.

2. Enhanced Visibility: By connecting deals, you ensure that all relevant information stays consolidated. The original deal retains crucial data like sales history, notes, contacts, invoices, and contracts, while the renewal deal tracks future revenue and renewal status. This holistic view fosters better decision-making and forecasting.

3. Interconnected Contacts: HubSpot allows you to link contacts to contacts, facilitating nuanced relationships within your network. Whether it's assigning roles within an organization or establishing familial ties, you can easily map out connections for a comprehensive understanding of your contacts' dynamics.

4. Company Relationships: Explore the parent-child relationship feature within companies. This functionality enables you to link related companies, ideal for managing subsidiaries, partnerships, or referral networks. With HubSpot, you can effortlessly visualize and manage complex business relationships.

5. Channel Partner Management: For businesses with channel partners, HubSpot offers valuable tools for tracking referrals and collaborations. By linking the referring company to the client company, you gain insights into referral patterns and partnership performance, empowering strategic decision-making.


Harness the full potential of HubSpot by leveraging its robust record-linking capabilities. Whether you're managing renewals, nurturing contacts, or overseeing company relationships, HubSpot provides the flexibility and efficiency you need to thrive in today's dynamic business landscape.

If you're ready to optimize your HubSpot implementation or explore its full capabilities, Ucidity is here to help. As a gold HubSpot partner transitioning to platinum, we specialize in implementing and optimizing HubSpot portals to drive your business forward.

Thank you for joining us for this month's tip. Stay tuned for more insights and best practices in our next HubSpot tip of the month. Remember, Ucidity is your partner in maximizing your HubSpot experience. Until next time!

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Published on March 11, 2024