Content Marketing | 3 min read
One of the internet's most entertaining and educational ventures is podcast episodes. Whether the topics are current events, personal stories or businesses, many enjoy their leisure time listening to their favourite podcast episodes. Today, Bernard and Grant will be joined by Ryan Fowler of Orion Media Group and Tim Beanland of Beantalking. Both are experts in the podcasting field and will share their knowledge in today's episode, Podcasting with the Pros.
What are the choices to make? How does that impact the show and the audience when trying to build a podcast? Do you need to buy everything, or can you build it up, piece by piece?
One common mistake made by people is that they think that they need a piece of expensive equipment to appear like a professional YouTube Channel or a TV Show, but there is an option. You would need to spend money but not so much. You need to prioritise audio, lighting and a good camera. There is no reason to hold back if you have the money to spend. But if you want to test the waters and see how things grow, you can upgrade your equipment.
The longer you are into podcasting, the better you will understand the essentials. There is equipment that you can use when you are on the go. Often, audio is prioritised since everything is wasted when your audience cannot understand what you are saying.
What can you do to keep your guests on track and have them give their best during the podcast?
Pre-interview is essential to ease someone, especially if you do not know them. A little chat before the show begins would help. Interesting things do not come from the initial question asked, but on the follow-up questions make it suitable. Scripted conversations are not going to be appreciated by the audience. A series of questions that are unrelated to each other will just come out as an interrogation.
The question must flow as you dive deeper into the questions you ask. It would be best to listen to what your guest tells you to ask the right follow-up questions. Over-preparation may not bring good things, if not too much anticipation. However, this would also depend on the person conducting the interview.
Is there a lot of consideration that people should have around what channels or platforms they use?
The podcast platforms are designed for full audio files, so places like Apple, Spotify and Google are the best platforms though Google has the least features. But there are all other places you can release, such as IHeart Radio, Amazon or Podchaser. You can upload your content on YouTube though there is a specific algorithm that is used around that.
You begin to break it down and do the content mapping to get the best out of it. You can have video clips, audiograms and episode covers and place them on platforms where your supposed audience can see them. Share the links, whether on social media, on LinkedIn or anywhere else.
The bottom line of this topic is that you can create good podcast content without spending a lot on your first runs. You need the basic tools to provide good audio and image, and your podcast will be ready. Prepare for your topic by researching it and asking relative follow-up questions to provide your audience with a good flow of conversation.
Published on January 25, 2023
