--- title: "Bite-sized Branding Episode 80 - Future Tech: Metaverse, Blockchain and AI" description: Dr. Mark van Rijmenam, Global innovation keynote speaker and Strategic Futurist for Fortune 500 and Founder of the Futurwise Institute. image: https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-80.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # Bite-sized Branding Episode 80 - Future Tech: Metaverse, Blockchain and AI [![Bernard Kassab](https://blog.ucidity.com.au/hubfs/Ucidity_ProfilePhoto_Bernard.jpg) Written by Bernard Kassab](https://blog.ucidity.com.au/author/bernard-kassab) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-80-future-tech-metaverse-blockchain-and-ai](mailto:?subject=https://blog.ucidity.com.au/bite-sized-branding-episode-80-future-tech-metaverse-blockchain-and-ai) In this Bite-sized Branding Episode 80, we are joined by [Dr. Mark van Rijmenam,](https://www.linkedin.com/in/markvanrijmenam/) Global innovation keynote speaker and Strategic Futurist for Fortune 500 and Founder of the Futurwise Institute. He is a strategic futurist who thinks about emerging technologies and how to change organisations and has been a global keynote speaker for over a decade. What he often speaks about is making the Top Fortune 500 companies understand the topics of AI, Metaverse, Blockchain and AI.   Dr. van Rijmenam has written five books, and one of his most recent ones was an “experiment” where he used the help of ChatGPT. To us, this is a very interesting topic because a lot of business leaders have been talking about AI and how they could leverage AI for their businesses. More importantly, what’s more important is finding out whether the content for AI is usable and relevant to each industry space. The next thing we want to find out is how we use AI content. Is there a right way or a wrong way to use it? Here are some of the specific topics we talked about in the AI space - Are we being replaced by AI? - The limitations of ChatGPT - It’s not as smart as we are! - AI will get better - The improvements of Ai from its mistakes in the past - Is the term “AI” misleading? For the next topic, this episode is about the Metaverse, which also excites many people, We’re not sure if everyone understands it or if they are just joining the bandwagon because it’s fun, exciting and new. - There are multiple meanings of the metaverse on the internet - To make it simple, the Metaverse is all about shifting from a 2D view to a 3D view, or the physical going digital and vice versa - Digital Twin is creating a digital asset of a physical system that allows us to interact with them in the digital world - Another facet of the metaverse is augmented reality, where the digital comes into the physical world - Some of the very early stages of the Metaverse are: - Roblox - Minecraft - Fortnight - Gaming - Brands can benefit from the Metaverse by having the ability to interact with the consumer. - Immersive shopping Stay tuned for this very interesting episode and hear more of what our guest has to say about Blockchain is also piquing everyone's interest! Published on April 03, 2023 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/aws%20outage%20and%20hubspot-2.webp) ### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage) ![](https://blog.ucidity.com.au/hubfs/Bite-sized%20Branding%20LIVE%20-%20Blog%20Banner%20EP-61.jpg) ### [Bite-sized Branding Episode 61 - Better Food For The Future](https://blog.ucidity.com.au/bite-sized-branding-episode-61-better-food-for-the-future) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20Get%20Social%20-%20Banner%20(20210304-v01).jpg) ### [Get Social! 6 Tips – Making it Happen](https://blog.ucidity.com.au/inbound-marketing/get-social-6-tips-making-it-happen) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast - Episode 23: Jack Lee from Forward Business](https://blog.ucidity.com.au/mia-podcast/episode-23/jack-lee-from-forward-business) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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