In this Bite-sized Branding Episode 80, we are joined by Dr. Mark van Rijmenam, Global innovation keynote speaker and Strategic Futurist for Fortune 500 and Founder of the Futurwise Institute. He is a strategic futurist who thinks about emerging technologies and how to change organisations and has been a global keynote speaker for over a decade. What he often speaks about is making the Top Fortune 500 companies understand the topics of AI, Metaverse, Blockchain and AI.
Dr. van Rijmenam has written five books, and one of his most recent ones was an “experiment” where he used the help of ChatGPT.
To us, this is a very interesting topic because a lot of business leaders have been talking about AI and how they could leverage AI for their businesses. More importantly, what’s more important is finding out whether the content for AI is usable and relevant to each industry space. The next thing we want to find out is how we use AI content. Is there a right way or a wrong way to use it?
Here are some of the specific topics we talked about in the AI space
- Are we being replaced by AI?
- The limitations of ChatGPT
- It’s not as smart as we are!
- AI will get better
- The improvements of Ai from its mistakes in the past
- Is the term “AI” misleading?
For the next topic, this episode is about the Metaverse, which also excites many people, We’re not sure if everyone understands it or if they are just joining the bandwagon because it’s fun, exciting and new.
- There are multiple meanings of the metaverse on the internet
- To make it simple, the Metaverse is all about shifting from a 2D view to a 3D view, or the physical going digital and vice versa
- Digital Twin is creating a digital asset of a physical system that allows us to interact with them in the digital world
- Another facet of the metaverse is augmented reality, where the digital comes into the physical world
- Some of the very early stages of the Metaverse are:
- Roblox
- Minecraft
- Fortnight
- Gaming
- Brands can benefit from the Metaverse by having the ability to interact with the consumer.
- Immersive shopping
Stay tuned for this very interesting episode and hear more of what our guest has to say about Blockchain is also piquing everyone's interest!
