Marketing is always a great topic; this is where our (Grant and Bernard) creative juices overflow. In this episode, we will discuss varied advertising methods and strategies, comparing traditional and modern ways. And we will talk about what possibilities are to come when it comes to advertising based on customers' preferences.
Using animals and children in advertising is challenging because you cannot condition and negotiate. But, people have recognition over these animals, and placing them in advertisements makes it better.
Working around stills and videos is now made possible by experts. That is why we see them in most advertisements. It's all about expressions, eye movement, and body language. The more you can manipulate and associate it with communication gestures, the more viewers will appreciate it.
Billboards are seen as traditional mediums, but these are something that has space within the market. But being front of mind and unintrusive makes it more effective. If these are also made very well, it creates memorability, whether this is a banner, bus print, or billboard post. LED is also a good addition; this is what people are looking at now. They can transform with sizes that are changing.
Making irrelevant spaces start to come alive. Then it has in-store graphics, little screens around counters, and prominent wrap-around signages around buildings that are all attention-grabber. These billboards are also interactive and sound like those in train stations. These are made purpose-used.
The ultimate objective of any business owner, marketing manager, digital implementor, or creative thinker is how you create engagement. These days, advertising is more about talking one-on-one and getting to know people by their names and preferences rather than getting people into groups.
People want to feel that you understand them a little bit more. People want it to have a more interactive experience and be implemented. With today's technology, it is not hard to reach any level of customization and provide these experiences. The possible barrier that could have prevented this from happening sooner could be technology.
Its flexibility to apply these applications to people's preferences didn't exist in the earlier days. But now, some devices can use people's inclinations to communicate their messages and brands. They utilize it to people in a way a person wants it to be, not how brands want them to be. Using AI and the information gathered about you will provide the type of experience you want to see.
An example could be Google Chrome. You can set your parameters, things like colour, interest, etc. But it would be better if brands and other sites could use these as you navigate from site to site. These sites will also adapt to your preference using the information you inputted as leverage.
The evolution of advertising has evolved tremendously and exponentially, thanks to technology. We are seeing what we want because of the applications that provide us with that exceptional user experience. But, in the end, how these advertisements are made should make people feel heard and not intruded upon.