---
title: "MIA Podcast - Episode 12: Amanda Williams from Yellowpanda"
description: Yellowpanda specialises in building authentic public profiles for trailblazing entrepreneurs. Listen to how they are helping manufacturing get noticed.
image: https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png
---

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# MIA Podcast - Episode 12: Amanda Williams from Yellowpanda

[![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written by John Hill](https://blog.ucidity.com.au/author/john-hill)

![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency")

[![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill)

#### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp)

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MIA Podcast - Episode 12: Amanda Williams from Yellowpanda

[Yellowpanda’s](https://www.linkedin.com/company/yellow-panda-communications/about/) mission is to create a wave of inspiring authorities in their fields to encourage the next generation of business leaders. Their unique service stems from founder Amanda William’s previous life managing the public images of politicians.  Yellowpanda is a boutique agency offering traditional PR and digital maintenance. 

The Yellowpanda team specialises in building authentic public profiles for trailblazing entrepreneurs the P.A.N.D.A way. We make sure their real-world achievements match their online footprint, and our products are designed to help cut through the noise with very minimal effort on their part.

In this episode, we will talk about:

- What Yellowpanda does
- How they work with high-profile to help them build their reputation
- Helps Au manufacturing businesses get out there to build their name and brand
- How the work of their client and their internal team can be tied together to achieve their goal
- How to deal with businesses owner who is “shy” about using themselves to promote their business
- Uncovering the business owner's passion and leveraging that
- “Don’t make it about you; make it about the people around you.”
- How a partnership between a PR agency and a business could work
- How we naturally gravitate towards people with a bigger movement
- How hiring is becoming a challenge nowadays

And many more, including Amanda’s  thoughts on our main topic: "Will Australian Manufacturing ever return to the glory days of the '60s?"

Want to learn more about Amanda Williams? Visit the [Yellowpanda](http://www.yellowpanda.com.au/) Website

Published on November 16, 2022

## Recommended reading

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### [MIA Podcast Episode 8 - Graham Hill retired manufacturing CFO](https://blog.ucidity.com.au/mia-podcast/episode-8/graham-hill-retired-manufacturing-cfo)

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