MIA Podcast - Episode 12: Amanda Williams from Yellowpanda
Yellowpanda’s mission is to create a wave of inspiring authorities in their fields to encourage the next generation of business leaders. Their unique service stems from founder Amanda William’s previous life managing the public images of politicians. Yellowpanda is a boutique agency offering traditional PR and digital maintenance.
The Yellowpanda team specialises in building authentic public profiles for trailblazing entrepreneurs the P.A.N.D.A way. We make sure their real-world achievements match their online footprint, and our products are designed to help cut through the noise with very minimal effort on their part.
In this episode, we will talk about:
- What Yellowpanda does
- How they work with high-profile to help them build their reputation
- Helps Au manufacturing businesses get out there to build their name and brand
- Raise awareness and create some noise for the brand
- Attracting good candidates for the business
- Build a customer strategy
- Identify who the brand needs to be in front of
- How the work of their client and their internal team can be tied together to achieve their goal
- How to deal with businesses owner who is “shy” about using themselves to promote their business
- What feels comfortable for the business owners
- What her teams to bring out the business owner and being in the spotlight
- Uncovering the business owner's passion and leveraging that
- Story-telling
- Passionate speaker vs someone very scripted and put together
- “Don’t make it about you; make it about the people around you.”
- “You’ve got a great product, and you’ve got a great opportunity to help.”
- How a partnership between a PR agency and a business could work
- How we naturally gravitate towards people with a bigger movement
- How hiring is becoming a challenge nowadays
- What can be done to attract candidates
And many more, including Amanda’s thoughts on our main topic: "Will Australian Manufacturing ever return to the glory days of the '60s?"
Want to learn more about Amanda Williams? Visit the Yellowpanda Website
