--- title: "MIA Podcast - Episode 10: Cherie Lyden from Wholegreen Bakery" description: List to how Cherie, an Australian gluten-free and additive-free food manufacturer is growing her business. image: https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png --- [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) menu close - Solutions - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - [HubSpot Onboarding](https://ucidity.com.au/services/crm-services/hubspot-onboarding/) - [HubSpot Optimisation](https://ucidity.com.au/services/crm-services/hubspot-optimisation/) - [Success Stories](https://ucidity.com.au/success-stories/) - Resources - [Blog](https://blog.ucidity.com.au/) - [About](https://ucidity.com.au/about-us/) - [Team](https://ucidity.com.au/about-us/#team) - [Case Studies](https://ucidity.com.au/success-stories/) - [Contact Us](https://ucidity.com.au/contact-us/) - [Bite-Sized Branding](https://blog.ucidity.com.au/tag/bite-sized-branding) - [Digital Marketing](https://blog.ucidity.com.au/tag/digital-marketing) - [Inbound Marketing](https://blog.ucidity.com.au/tag/inbound-marketing) - [HubSpot CRM](https://blog.ucidity.com.au/tag/hubspot-crm) - [CRM](https://blog.ucidity.com.au/tag/crm) - Subscribe ### Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips. # MIA Podcast - Episode 10: Cherie Lyden from Wholegreen Bakery [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written by John Hill](https://blog.ucidity.com.au/author/john-hill) ![Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/hubfs/Manufacturing%20CRM%20vs%20ERP.jpg "Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency") [![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) Written By: John Hill](https://blog.ucidity.com.au/author/john-hill) #### [Front Office vs Shop Floor: Balancing CRM and ERP for full efficiency](https://blog.ucidity.com.au/crm/manufacturing-crm-vs-erp) [CRM](https://blog.ucidity.com.au/topic/crm) [Manufacturing](https://blog.ucidity.com.au/topic/manufacturing) [ERP](https://blog.ucidity.com.au/topic/erp) ### Editor's Picks for February 2019 ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 14, 2024 #### [How to Stop Sales Leads from Falling Through the Cracks](https://blog.ucidity.com.au/crm/stop-sales-leads-falling-through-the-cracks) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — December 9, 2025 #### [How to install the new Outlook HubSpot Sales Plugin](https://blog.ucidity.com.au/crm/new-outlook-hubspot-sales-plugin) ![John Hill](https://blog.ucidity.com.au/hubfs/John%20Hill%20-%20Headshot%20-%20Square%20-%201024%20x1024.jpg) [John Hill](https://blog.ucidity.com.au/author/john-hill) wrote — October 21, 2025 #### [Was HubSpot impacted by the recent AWS outage?](https://blog.ucidity.com.au/crm/hubspot-aws-outage)  Content Marketing |  2 min read [mailto:?subject=https://blog.ucidity.com.au/mia-podcast/episode-10/cherie-lyden-from-wholegreen-bakery](mailto:?subject=https://blog.ucidity.com.au/mia-podcast/episode-10/cherie-lyden-from-wholegreen-bakery) MIA Podcast - Episode 10: Cherie Lyden from Wholegreen Bakery Cherie Lyden owns and leads Wholegreen Bakery, and is an Australian manufacturer of gluten-free and additive-free food. She is a nutritionist and was diagnosed with coeliac, a disorder that leaves the body intolerant to gluten. Because of her love for food and her condition, she was able to develop recipes that were gluten-free but delicious and healthy. Cherie’s passion has put Wholegreen in the limelight for producing delicious and additive-free food using fresh produce.  In this episode, we will talk about: - Ingredients in bread that you can’t pronounce are not good for you - How she started selling her bread at a friend’s cake shop and markets - The bread and goods she makes are 100% gluten free which does not contain gluten and are made in a gluten-free environment - Started the business with one store only in Waverly then opened another one in CBD - How her business survived the on-again and off-again lockdowns - The supply chain challenges that push her to import some items for her business - How you should be completely “on it” in your business and know everything from the suppliers, etc - How Wholgreen can keep up with the cost of electricity and how it’s been impacting her business - How a small manufacturing business can work with the government through the R&D Grant - Tech Abstract has been helpful in getting approved for the grant - A business consultant can keep you going and keep you at parallel with where you want your business to be in - A bit of advice to businesses who are just starting their manufacturing journey at this time - Manufacturing is a wait-and-see kind of set-up, and setting up a business at this time can be tricky - Get a business adviser on a retainer to help you think outside of the box and give you fresh ideas. And so much more including how she went past all the challenges when she was setting up her business, Cherie’s experience in the manufacturing industry, and of course her answer to our main topic: “Will Australian Manufacturing ever return to the glory days of the '60s?” If you want to more about Wholegreen's products, please check out their website right[here](https://wholegreenbakery.com.au/about/)! Published on September 26, 2022 ## Recommended reading ![](https://blog.ucidity.com.au/hubfs/Is%20HubSpot%20expensive.jpg) ### [How much does HubSpot cost?](https://blog.ucidity.com.au/crm/how-much-does-hubspot-cost) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20launches%20online%20HubSpot%20onboarding%20course.webp) ### [Ucidity launches self-paced HubSpot course](https://blog.ucidity.com.au/crm/self-paced-hubspot-onboarding-course) ![](https://blog.ucidity.com.au/hubfs/Ucidity%20-%20MIA%20Podcast%201280x880.png) ### [MIA Podcast - Episode 19: Jackson Millan from Aureus Financial](https://blog.ucidity.com.au/mia-podcast/episode-19/jackson-millan-from-aureus-financial) ![](https://blog.ucidity.com.au/hubfs/How%20to%20get%20started%20with%20HubSpot%20CRM.jpg) ### [How to get started with HubSpot CRM](https://blog.ucidity.com.au/crm/how-to-get-started-with-hubspot-crm) [![Ucidity Logo white](https://blog.ucidity.com.au/hubfs/Ucidity_Logo_white.svg "Ucidity Logo white")](https://ucidity.com.au) ## **02 9000 1057** info@ucidity.com.au Level 11, 189 Kent St Sydney NSW 2000 - ### Quicklinks. - [HubSpot CRM Services](https://ucidity.com.au/services/crm-services/) - - [HubSpot Onboarding](https://ucidity.com.au/services/hubspot-onboarding/) - - [HubSpot Optimisation](https://ucidity.com.au/services/hubspot-optimisation/) - - [HubSpot Training](https://ucidity.com.au/services/hubspot-training/) - - [HubSpot Demos](https://ucidity.com.au/hubspot-demo/) - [Website Terms of Use](https://ucidity.com.au/website-terms-of-use/) - [Privacy Policy](https://ucidity.com.au/privacy-policy/) ### Get in touch with us. 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