Have you been eager to integrate HubSpot with your business sytems? Sick of unpredictable automation costs? Want a "single source of truth" for your business data?
In this article, we'll introduce you to n8n - the German-founded automation and integration platform that's causing a stir and fast becoming a silver bullet for SMB's in Australia.
What is n8n?
n8n is a business automation and integration platform that you can run anywhere – on your own servers, in the cloud, or even on a simple VPS.
This flexibility means you stay in control of your data, your security, and your costs.
You get the “low code” ease and speed you’d expect from tools like Zapier or Make, but without the unpredictable, usage-based pricing that can blow out your budget as your workflows scale.
Instead, n8n gives growing businesses a more predictable, scalable way to automate processes and connect HubSpot with the rest of their tech stack.
What can you do with HubSpot's n8n integration solution?
HubSpot's n8n integration is a fast and fairly straightforward solution for:
HubSpot Data Migration
Tired of your team spending hours wrangling spreadsheets for HubSpot imports, only to be hit with a wall of error messages?
HubSpot’s n8n integration offers a faster, more flexible way to migrate large, complex data sets – making your migrations more reliable, more controlled, and easily repeatable.
Examples of this include:
- Mapping data values based on business rules. In many cases, your fields aren’t a simple 1:1 match – they need layered logic and calculated formulas to get the data in the right shape before it’s imported into HubSpot. The pain with doing this in spreadsheets is that every time a formula changes, you’re re-copying it down thousands of rows and hoping nothing breaks. With n8n, you define that logic once in a single, central place and automatically run every row of data through it – making it far easier to test, refine, and trust your formulas before they hit HubSpot.
- Test your data import before committing to a full run. Traditionally, importing into HubSpot means taking a small sample, uploading, checking the errors, then tweaking your spreadsheet and trying again – often ending up with a trail of slightly different test files before you get it right. With n8n, you can select exactly which rows to import, re-import only those rows if needed, and run the full import only once you’re confident everything’s correct – all from a single, consistent data source.
- Easily track and resolve import errors. Most HubSpot imports throw some kind of error, and traditionally that’s meant downloading error files, fixing them in spreadsheets, then figuring out how to re-import without creating duplicates or gaps. With n8n, you can monitor errors in your original data source, correct them via code or visual workflows, and simply re-run the import – giving you a cleaner, more controlled migration process.
- Migrate live data - no more data gaps. Traditional, spreadsheet-based imports almost always create a blind spot: data changes between the time you export from your old system and when you finally import into HubSpot. To close that gap, teams often resort to clunky workarounds like locking down source systems and running multiple export/import cycles. With n8n-powered migrations, you can pull the freshest data directly from your source systems and push it straight into HubSpot in near real time. Your migration stays accurate to within seconds and typically only needs to be run once.
Business Automation
System Integration
How does n8n differ from Zapier and Make?
Both Zapier and Make are well-known “low-code” tools for automation and system integration. Zapier, launched in 2011, has led this space for years by making it easier and faster to connect apps than building full custom API integrations.
But Zapier has a persistent drawback: unpredictable pricing. As your automations become more sophisticated and your data volumes grow, your monthly bill can climb sharply.
The impact?
It becomes difficult to give your CFO a clear, confident answer on what your automation will actually cost.
How does HubSpot's n8n integration work?
Business 1: Paper and spreadsheets
Business 2: Ready to scale
Business 3: Closing the gap between legacy systems and HubSpot