Branding, Inbound Marketing & Website Blog | Ucidity

Bite-sized Branding Episode 20 - Wow Customers with Cool Vehicle Branding! (6 Ideas inside)

Written by Bernard Kassab | 22/10/2020 1:54:23 AM

Vehicle Branding opens many more opportunities for you to promote your business then just a sign on a ute. Have you ever considered that your vehicle is essentially a moving billboard for your business? With that in mind, how could you use this moving promotional piece to grab people’s attention as you drive by?

 

It is an extension of your brand. With a smart design, application, and consistency across your fleet, you might just turn heads, be memorable and potential customers will take notice. It can also create the perception that you are bigger than you really are for the fact that your brand seems to be popping up everywhere.

Now when you start to think billboards, they are not just your phone number and logo, they have a theme and character with the goal of grabbing attention. What if you’re car did the same? Here’s a couple fun examples:

Play with the positioning of content:

Courtesy of bitrebels.com

Courtesy of thomasrepro.com

Courtesy of yeahmotor.com

Courtesy of snopes.com

Or go all out and remove the back seat:

Courtesy of msn.com

Or even a complete customer job:

Courtesy of flickr.com

As you can see, vehicle wraps can be much more then just a communication piece, they can be entertaining and engaging to have people interacting with your brand as you drive by.