Bite-sized Branding Episode 83 - Why Investment In Marketing

Bite Size Branding Episode 83 guests Jackson Millan of Aureus Financial aka the “wealth mentor” who talks about financial success and financial freedom. In this intriguing episode, we find out that working hard doesn’t automatically equate to financial success or stability in the future.

Jason, who started as a wealth coach was close to giving up success when he realised that he needed to take more control of his financial life. Now, also running a podcast of his own called “Financial Freedom Secrets” where he talks to business owners and help them achieve financial freedom a whole lot faster.

Some of the things that we talked about in this episode:

• Not all people are financiers or experts at handling money
• Money and Marketing is where most business owners make a mistake
  • Both functions are an investment, not an expense.
• Any investment has to have a calculation to determine
  • ROI, growth
  • ROE Return on Effort
• What is the max amount of money you’re ready to spend in a customer
• Marketing is an art and a science
  • It involves a financial formula
• Most business owners treat their business as their “baby”
  • When in fact it should be treated like an asset
  • Treat the business as a vehicle to where you want to be.

Many business owners call their business their “baby” but this should not be the case! Let’s unbundle this point a little bit.

A baby:

• Is dependent on you
• Can’t be left on its own
• Consumes resources
• Provides you with emotional validation (?)

Your business should:

• Be your number 1 asset
• Move away from qualitative ego-based decisions in their marketing
  • Focus on quantitative outcome-oriented decisions

Watch this episode in full if you want to be a bit more financially literate and achieve financial freedom faster.

Tune in and get many more “Aha!” moments from Jackson Millan!